With over thirty years to our credit, Pelak Studios specializes in commercial, advertising and fashion photography in both still captures & video for print, web and point of purchase. We are a family owned business that can provide you with the finest imagery to help show the viewing public exactly why they should invest in your product, service or brand. Passion… we LOVE this stuff. We work hard to understand to your needs, your hopes for the future and your passion for your own industry. We listen, we try to walk in your shoes and make your concerns and desires our own with each press of the shutter. Knowledge...this entire family lived in our studio for a period of time. All of us are artists at heart, with combined training in fine art, design, video, cosmetology, digital media production as well as photography and business management. Experience… we have been doing this for over thirty years; well before the innovations of digital and Photoshop entered the field. Our clients have run the gamut from the US Navy, & motorcycle manufactures to holistic health remedies & magazine covers. Associations… in addition to creating images for clients directly we are an integral part of NP&A (Networking, Production & Applications LLC) working closely with Natasha Pelak as Creative Direction of the firm. This is the company that puts the sizzle in technology providing event facilitation, public relations & hosting certifications for the cyber security, ethical hackers, CISOs & pentesters on the East Coast. The Staff… Paul Pelak (aka “the Orange Professor”) has been in the industry for over thirty years as a studio owner, educator and creative director. Margaret Pelak is our hair & make-up artist / studio manager; booking models, setting schedules and making everyone look fabulous. Natasha Pelak (aka “the Cyber Butterfly”) is the networking, sales and marketing part of the studio; dividing her time between Pelak Studios and as President of NP&A. Nicholas Pelak is our computer expert; in addition to his duties as a photographer & videographer, he provides the very best in digital asset management, and image editing. Dean Martin (aka “Deano”) Dean Martin (aka “Deano”) acts as the official mascot, providing comfort & comic relief on shoots when the proper treats are provided.
Paul began drawing hot rods in elementary school, pin-ups in middle school & illustrated the yearbook in high school, leading to his BFA in Communications from Kutztown University. While in the last year of college, he asked a local beauty if she would model for him. Paul & Margaret fell in love and have been together ever since.
After developing E-6 & C-41 for Jack Nochton at VIP Color for two years, then getting married to Maggie, selling Lincolns for Paul Haldeman and renting space from renowned Morning Call photographer Chuck Zovko, they began their portfolio. With Maggie doing hair & make-up, Paul shot Kristen McMenamy as suggested by a former boss, Tom Weigand.
Then everything changed.
Natasha Pelak was born in May 1984. Paul could no longer tell his beautiful daughter she could achieve anything she wished while her Daddy spent money on photography while forcing himself to sell cars. On September 15, 1984, after drinking half a case of Molsen the night before, Paul handed in the keys to his 1984 Mercury demo and started Pelak Studios with Maggie.
For over 18 years Pelak Studios created spaces at 1013 Linden Street, 7th & Hamilton, the Faar Building, on 8th & Hamilton, the Factory in Emmaus and the second floor of Symphony Hall. Clients included Martin Guitar, Binney & Smith, Just Born Candies, Rodale Press, SCUNNCI, and beloved Hess’s Department Store. Their Christmas parties were attended by all the creatives in the Valley each year and became legendary.
Then in 2002, Paul was asked to write the countries very first completely digital photography program & chair the program, which he did. After 14 years in the Tampa Bay area shooting with his son Nicholas as second shooter/digital tech & teaching college, they are back. Some SE clients included Harley Davidson for Vanity Fair, Lingerie Football League, the Buccaneers, & Ideal Image among a few. With the help of the globe-trotting networking dynamo daughter Natasha Pelak, they are back in the valley to stay. While embracing all things digital, the philosophy remains strictly traditional (Maggie is not upset about Paul being stuck in the 90s, just that it is the 1890s as evidenced by the mustache). The Bauhaus precepts off “less-is-more”, the desire to create timeless images rather than trendy and relying on high production standards rather than post production antics drives every image before the shutter is pressed. What makes each assignment so exciting is the love of getting in the clients head to bridge the span between what they need the image to represent and the visual impact the artist desires. Enjoy our images & get in contact with us should you want to talk about collaborating on having us create images for you for your business.